Knowledgebase: vBarter Features
vBarter - Member Marketing using Email
Posted by Bruce Kamm on April 11 2010 08:53 PM

One of the best ways to get new members, is to entice them with new trade opportunities that they could buy with barter dollars.

If you aren't using the vBarter integrated email marketing system, you are missing out on a great new member marketing tool.

It's an easy process, once you understand the basics:

  1. Set-up a member segmentation list of Prospective Members from the Member tab.
  2. Set the automated email on the Email Tab to create an email once a week (or daily) that will include all of the new listings added to your marketplace each week.

NOTE: You can set the email to generate, but not send, so you have the opportunity to review the email after it is created and then schedule it for sending. Alternatively, you can set the email to Send Automatically.

On your vBarter exchange site, when a member clicks on Subscribe, it brings them to a short form. When they complete that form, they will automatically be added to the Prospective Members folder in, and they will receive your weekly trade opportunities HotList email when you schedule it to send. Keep in mind that you or your members must add items to your marketplace each week in order for members to receive an email with new offers.

In addition, once a member fills in the form, you can now manage that prospective member in manage.vbarter. You can keep notes, send them emails, enter reminders to call them, etc. And, once that prospective member is ready to join your exchange, you can add the additional required info to the data fields and then click Convert them to an Active member.


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